Yes another new project...and questions...

I've had another creative outburst during the past few days.  The result has been a new one-act comedy about Butlers and Zombies.

I'm still wondering about marketing.  There are a lot of super-successful writers who have a knack for growing a community around their work.  John Green is the current best example of this, but there are many others -- both traditionally published and self-published.

I keep going back and forth... Should I devote a significant amount of time attempting to generate an audience? Or should I focus my all of my energy on creating stories and plays?