Thursday, June 7, 2018

Creativity VS. Marketing -- Help!

Sorry, little blog... I've been neglecting you.

The funny thing is, I've been journaling so much, it doesn't seem like I've been errant in my blog posts. I've written a diary entry for ever day of the summer so far. I've just been keeping it to myself, locked away on my first generation iPad.

I've also been having way too much fun on Instagram. Far more fun than a grown man should be allowed to experience. If you'd like to follow the poorly photographed merriment, here's the link (I think): https://www.instagram.com/camp_omigosh/

Anyway, the summer has been great fun so far. The trip to Boston / New York / Washington D.C. was fantastic. One of the highlights happened at the beginning of the trip. I met my editors at Charlesbridge and Candlewick. Imagine you are a Disneyland fanatic and you are invited to go behind the scenes and meet the Imagineers at their workspace -- that was what it was like for me. I was full on geeking out at all he KidLit illustrations on the walls.

Now, I'm back in California, and it;s time to get back to work... which always leads to the question: Do I work on creating new stuff or selling existing stuff?

Usually what happens is that I try to spend to coming up with marketing ideas, and after I fail at that, I fall back into my comfort zone and get to work on a new project. That's fine, but the thing is... I've got these new books that I want people to read...

For example: THERE'S A DINOSAUR ON THE 13th FLOOR is available for pre-order!!!



But other than bothering my family and friends on Facebook, I haven't discovered a very active, productive way to generate word of mouth.

Any marketing ideas? I'm open to suggestions. Ir do you think I should not worry about selling myself and just hunker down and get to work on my next project?

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